Empowering sport and leisure workforce through inclusive customer service course

Posted: Wed, 23 Sep 2020 12:12

Empowering sport and leisure workforce through inclusive customer service course

Activity Alliance is excited to reveal the new updated eLearning course, Delivering an excellent service for disabled customers. With refreshed content, the online module sets out to empower workforces within leisure and sport organisations. Upskilling the teams responsible for customer care in these active environments will enable more disabled people to have a better, positive experience. Supported by London Marathon Charitable Trust, Swim England and Everything eLearning, it is revealed ahead of National Fitness Day (23 September).

Before the Covid-19 pandemic, disabled people and people with long-term health conditions were twice as likely as non-disabled people to be physically inactive. During this crisis, inequalities have widened, and the full impact on disabled people's activity is yet unknown.

Activity Alliance continues to work with key partners to ensure disabled people are not forgotten as we return to play. Previous Annual Survey research shows four in five disabled people do want to be more active. This means as activities resume in facilities across our communities, the workforce in customer-facing roles play a vital role. They will have a crucial part in encouraging more disabled people to be and stay active.

The societal impact of inclusive customer service is as notable as the business potential for leisure and sports organisations. 1 in 5 of our population considers themselves a disabled person or is living with a long-term health condition. That means there is potential to reach an untapped market. But research shows more than 8 in 10 disabled customers have taken their business elsewhere after experiencing poor customer care[1].

Users will be able to learn from top tips and practical advice when serving disabled customers. It is packed full of useful advice, including disabled people talking about their lived experiences. For a small cost for one user or multi-purchase for teams, organisations can access this online training here.

Tags: Activity Alliance, Inclusive Customer Service, Person Centred Approach